Scaling customer and market insights at Mural

As Lead Research Coach at Mural, Meg designed, developed, launched, and scaled an enablement platform at Mural, a B2B software company — within a year.

• Delivered market insights for Enterprise CX and monetization on the company’s highest priorities to pivot during market transitions for Enterprise software

• Connected Product teams to customers by creating and launching Research Days, bi-weekly moderated interviews for every member of Product organization (and beyond), which included behind-the-scenes Operational design (all tooling infrastructure, recruitment, templates for moderating, gathering, and synthesizing research data, and knowledge management)

• Connected all cross-functional teams to customer insights through Insights Bonanza, a company-wide conference event focused on Mural’s company priorities and OKRs

• Developed a self-serve model for all moderated and unmoderated testing at Mural